Accenture said this increasingly liquid workforce will allow health organizations to adjust and adapt to meet today’s dynamic demands. As patients expect the on-demand services they enjoy in financial services, entertainment and retail to permeate their health experiences, new options will emerge to tailor interactions and augment care services.
The report estimates that by the end of 2019, roughly four in 10 people (42 percent) in the healthcare workforce will be contractors, freelancers or internal temporary positions.
The platform economy will likewise use digitally enabled business models to capture new growth opportunities and link patient experiences across the health ecosystem. Accenture estimates that demand for health application programming interfaces (APIs) will grow 10-fold by 2021. Nearly 4 in 10 health executives surveyed (39 percent) believe that these online-based services – such as self-scheduling appointments, accessing records and tracking a patient’s activity from hospital to home – are very critical to their business’ success.
And just as platforms are disrupting traditional care models, Accenture believes predictable disruption will force health executives to expect the unexpected.
“To that end, 86 percent of healthcare executives feel pressure to reinvent their businesses before they are overtaken by competitors, or disrupted out of their markets. Increasingly, the legacy health system – hospitals, doctors and health insurance plans – are being challenged by start-ups and digitally-based innovators that consumers find more accessible, transparent and delivering greater value”
Lastly, as a growing amount of health data is managed in the cloud, digital trust is expected to continue to play a major role in engaging stakeholders, healthcare providers and patients alike.
Nearly two-thirds (65 percent) of health citizens in an Accenture survey said they believe that the benefits of being able to access medical information electronically outweigh the risk of privacy invasion.